Le Mat’s Story
Le Mat began with a dream—not in a boardroom, but in a small lash studio in Omsk, Russia.
It all started with one dedicated lash artist and her husband, who believed her passion for beauty could be more than a personal craft—it could become a livelihood. Together, they set out to create a lash brand that would combine exceptional quality with real accessibility for professionals around the world.
Driven by this mission, the couple traveled to Vietnam, personally overseeing sourcing and production to ensure the highest standards. Every lash was tested, every tray carefully reviewed—not by machines, but by hands that understood the work of lash artists.
In 2020, Le Mat launched in Russia. What began as a humble startup quickly gained momentum through word of mouth from lash technicians who noticed the difference—superior softness, easy fanning, and consistent results.
Today, Le Mat is one of the most recognized lash brands in Asia, with over 700 representatives and a presence in more than 30 countries worldwide.
Despite this global growth, our values remain unchanged: top-tier quality, fair prices, and a deep respect for lash artists.
We continue to keep our margins low because we believe that every lash professional—whether just starting or fully booked—deserves access to lashes they can trust.
Le Mat is more than a product. It’s a community built on passion, craftsmanship, and a belief in beauty done right.
My Story
My name is Zaman. I’m a student who started this journey simply because I had the opportunity to. But since partnering with Le Mat, I’ve gained a much deeper understanding of the dedication, skill, and long hours lash artists put into their craft.
Watching you spend hours in the “cow” pose, meticulously perfecting every set to make sure each client leaves happy, gave me a whole new level of respect for your work. What began as a business opportunity has grown into something more:
I no longer just want to make a profit — I want to truly support lash artists.
At Le Mat, our philosophy is simple:
Deliver the highest possible quality lashes at a fraction of the price.
And today, I stand behind this mission 100%.